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The Benefits of SSL Certificates1. Boost Ranking & Increase Brand Value
A few months ago, Google updated its algorithm and added HTTPS as a ranking signal. If your website is secured with SSL certificate and web URL starts with a secure HTTPS protocol, then you will get the ranking advantage in search engines.
Using SSL dramatically improves the perception that users have of your brand. When your site has signed by a trusted third party certificate, your customers are ensured that they are indeed on a valid and trusted site. They will be less worried about security issues and will engage with you more effectively.
2.Secure Payments to Experience Safe Shopping
Without the use of SSL, business sites cannot even dream of having a single successful credit card transaction. By implementing SSL, visitors will find your website more trustworthy and experience secure shopping over the HTTPS site.
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